[NEWS] Korean Stars Putting Their Fame To Good Use

26 07 2009

Many events, organizations and public groups hire celebrities, both popular and up-and-coming, to act as spokespersons and goodwill ambassadors, and the reason is simple: They attract attention.

“It’s all about the attention effect. The main goal for an advertisement or a promotion would be actual purchasing or participation. But before that, you have to attract people to get them involved. Hiring big stars is indeed one of the most effective ways to catch the public’s attention,” professor Kang Seung-koo of the Media Arts and Science Department at Korea Open University told The Korea Times.

One of the busiest stars here, Rain, already has three commercial contracts under his belt. He holds two important posts, as spokesman for both Seoul City and “hansik,” or Korean food, tapped by the Ministry of Food, Agriculture, Forestry and Fisheries.

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[KSTYLE] 2NE1 Inspired (Dara/ CL) Fashion

26 07 2009

My first attempt in putting together an outfit inspired by 2NE1, do comment so I can improve! 😀

This outfit consists of
  • TOPSHOP Crowd Vest By Realitees (£10)
  • Ground Zero Cable Print Leggings (£49)
  • TOPSHOP SAFARI-VooDoo Inspired Sandals (£70)
  • TOPSHOP Flat Top Sunglasses (£15)
  • TOPSHOP Wood and Metal Spacer Hoops (£4)